don't call me Urska

here's rocco

noreply@blogger.com (Urša Jerkič) — Wed, 25 Apr 2012 06:42:00 +0000

It felt like Slovenian fashion forgot all about the girl, enviously young, long-legged, with nothing to do but stop traffic with her adorable assemble. Yes, spoiled and fun, we are talking about fashion, but still very well behaved. Ivan Rocco, part of the Young@Squat collective, brought her back, even better, invented her. That is probably why his FW12 collection got so much attention, everyone wanted to take that girl out, it's been long overdue. What attracted me was the combination of Brazilian hippy vibe that is quite summery, and the puffy jacket, reminiscent of a typical look of everyone growing up in Yugoslavia. How hot and how cold of her. Can't wait to see this Ivan Rocco girl growing up (see the jackets on the runway and, yes, on girls, here and here).

Če ti je ime Ivan Rocco, najbrž moraš početi kaj takšnega, zaradi česar bodo ljudje izgovarjali tvoje ime z občudovanjem. Dobro bi ga bilo videti na etiketi. V Squatu smo njegovo retro kolekcijo z obešalnikov jemale kar štiri naenkrat, bundic z lakastimi ovratniki pač ne srečaš kar tako.

Se nadaljuje ...

the right time for next season

noreply@blogger.com (Urša Jerkič) — Sun, 22 Apr 2012 19:34:00 +0000

After Philips fashion week FW12 I had to do a fashion detox, make two giant steps back and rethink all that we have seen strolling down the catwalk. The blinding lights and the loud music can sometimes make things a) appear much more covetable than they really are or b) less powerful because they lack that first impression presence. Some things are made for showing (off) others for wearing (in). That is why I accepted the invitation to see some of the pieces designed by Natasa Persuh and Zoran Garevski up close. Shown on the first three photos are coats by Natasa Persuh, the strongest element in the collection. 'I could see you in that blue one,' said R* (click here to see it on the runway) and how right he was, it is soft and strict at the same time, much like the first impression I wanna give to people. It is just the right kind of blue that doesn't make you look pale in winter and gives a bit of warmth to the complexion. The second one (on the runway) is actually a black jacket and a blue coat in one, a perfect manly piece that you can throw over anything and look put together and sober (even over a one-too-many cocktail dress). The collection, surprisingly, didn't make a statement out of recycled fur but a tool. The subtle patchwork was repeated on the dresses. Persuh has already played with the idea of fur for the Maison Margiela exhibition but this time made it real. On the runway the black patent leather belt looked like a strip of industrial tape, very MMM like. And than there is the Zoran Garevski man's double-breasted jacket that I lovingly call The Croco, which looks great on a tomboy. I was surprised how raw it looks in person, not an uptight jacket at all, it would even survive a bus ride. On Friday night I was already missing the blue coat in my wardrobe.

Kako super, da lahko pri nas smuknem v sample size številko, no, ja, vsaj pri jaknah in plaščih (sem poskusila tudi pri londonskih, a je bila edina stvar, ki sem jo spravila nase, brezrokavnik). Po vsem trudu, ki so ga oblikovalci vložili v svoje delo, je prav, da ga spoznamo še na obešalniku, ga pobožamo, položimo na ramena, ~~vržemo na roko~~, se raznežimo ob podlogi in spregledanem detajlu. Takole razstavljeni, brez teles, ki bi jih podpirala, so na nek čuden način še bolj privlačni: lepi in prazni. Po enkratni aferi z žarometi ne smejo biti že has-beens, zvezdniško življenje se za njih šele začenja.

Se nadaljuje ...

spring-summer 1998 to fall-winter 2012

noreply@blogger.com (Urša Jerkič) — Sun, 01 Apr 2012 12:08:00 +0000

VODEB SS '98, clothes: Uroš Belantič for Vodeb, photographer: Tomaž Gregorič, model: Romana Lilič

Tomorrow starts the Ljubljana FW12 fashion week and we are kicking it off with a round table hosted by me about Slovenian fashion heritage and its influences. I believe that some great things were happening in Slovenian fashion just a few years ago (in fashion terms: ages ago) from collaborations to even a simple thing like a great lookbook. So, yeah, maybe we will be a bit nostalgic but all in the name of putting fall winter 2012 in perspective.

Brskanje po arhivih je pri nas nemogoča naloga, meni pa modni spomin ne seže nazaj do 1998, sicer vem, da sem takrat nosila pižamo, vendar nimam pojma, kaj se je dogajalo v bolj posvečenih krogih. Zakaj ne morem pogooglati kolekcije Zorana Garevskega s konca devetdesetih? Zato sem skenirala nekaj 'vintidž' katalogov, ki jih bomo zavrteli na okrogli mizi. Vabljeni torej, da iz (maminih?) omar stauhate best of devetdesetih, narejenih v Sloveniji, in jutri ob 17h pridete v Kino Šiška. O modni dediščini in slovenskem modnem oblikovanju kot blagovni znamki se bom pogovarjala z Marto Vodeb, Natašo Peršuh, Sanjo Grcić, Uršo Drofenik, Olgo Košico, Zoranom Garevskim, Valterjem Kobalom (Oktober) in Mariel Reed (Not Just A Label). Veliko vprašanje: ali bomo vsi oblečeni v črno?

PST: Tale lookbook Vodeb je bil posnet v piceriji Triglav, restavraciji Sole in Resljevem Hramu. Moda je v pajzlih vselej videti dobro.

the thing things

noreply@blogger.com (Urša Jerkič) — Tue, 13 Mar 2012 19:28:00 +0000

photo by Matevž Paternoster

Who doesn't like to take a pick in other people's wardrobe or medicine cabinets or bags? This photo is part of a feature I did for ELLE magazine with the photographer Matevž Paternoster. What I find so great about this photo is that one would expect I picked up this pieces – a Versace for H&M bomber, Linda Farrow sunglasses and Lara Bohinc bag – in a wardrobe of a teenager but actually they were handpicked by a much older, very eclectic publisher.

Ne maram se iti stilistke, pojma nimam o oblačenju drugih ljudi in mrzim prenašati vrečke, toda iti se modno ~~tihožitje~~ živožitje me je od vedno mikalo, je kot 3D kolažkanje. Ko sem iskala nekoga z omaro, vredno brskanja, sem se spomnila, da mi je U* enkrat omenila razsežnosti garderobe Edvine Novak. Potem sem si vzela dva popoldneva, naštudirala prostore, z obešalniki drsela sem ter tja in, voilà (mimogrede, lep detajl se mi je zdel Moschino obešalnik, na katerem obvisi Versače za hm, ha). Več v novi številki ELLE.

heart in a box

noreply@blogger.com (Urša Jerkič) — Sat, 10 Mar 2012 17:55:00 +0000

Nicolas Ghesquière took something average and normal like winter and made it into a heroine from a Kubrick movie, a character that is already nostalgic about the future. Because let's face it, the future never comes, we only dream about it, its shiny surfaces, flickering lights, plastic food and sex without organs. Boxy silhouettes at Balenciaga are at the same time hard and emotional, very feminine and restricted like a spacesuit. Maybe the earrings are the only reminder that the girls are not (yet) robots. And the Glass Candy song Warm in the Winter is so cheeky and beautifully empty like a big ball of space.

V moji omari se množijo le jakne, j***š čevlje, če seveda niso takšni kot tile od Balenciage. Zadovoljno se stiskajo Dries Van Notnova, nova Balenciagina, ljuba Acne, v zadnji sekundi izbrana Marni/h&m, vse po vrsti so škatlaste, skorajda nerodne, če ne bi bile tako voljne, pripravljene, da telesu ukradejo obliko in mu vsilijo novo. Zima 2012 bo kot iz škatlice: boksasti zgornji deli se bodo družili z bingljajočimi uhani kot pri poletni Pradi, le da manj naprej v preteklost in bolj nazaj v prihodnost. Ker pa je prihodnost zdaj, se nameravam zboksati že to pomlad.

a piece of london

noreply@blogger.com (Urša Jerkič) — Sat, 03 Mar 2012 19:35:00 +0000

Topshop venue, Ms. Columbine, backstage at Acne, the not-mine invitation to Acne show, Ms. Style Bubble, Mrs. Hilary Alexander after the Paul Smith show, that Christopher Kane jacket on the metro. This are just a few of my crappy iPhone captures of the London fashion week, where I fell in and out of love for fashion in a matter of hours. I guess that what happens if you are surrounded by fashion people all the time, sometimes I am glad to live far away from it all.

Fashionably late puščam nekaj trenutkov iz Londona, ki je skoparil z vabili, bil nadvse radodaren s slabim vremenom in dekleti, pripravljenimi za poziranje. Če bi živela v Londonu, bi bila moja garderoba strašno dolgočasna, črna in siva, še vedno si namreč nisem opomogla od barvnih pljuskov. Pravzaprav komaj čakam, da nas moda neha farbat in spet postane črno črna.

walk the line

noreply@blogger.com (Urša Jerkič) — Sat, 11 Feb 2012 17:07:00 +0000

photos by Ekoas

Caught in the act by the charming Mr. Ekoas for the new issue of ELLE magazine. The floor was slippery, hair was all over my face, and I couldn't keep my mouth shut, a classic story, you know the type. Thank you! We took advantage of the newly opened Museum of Contemporary Art MSUM, mind the doodle art in the first pic by Mr. Dan Perjovschi. This is also the premier of me wearing the dashing Natasa Persuh SS12 shirt, that I still can't stop wowing at each time I see it in my wardrobe. You already know the Alexander Wang coat that is working overtime as a cape, this trousers by COS and half-dead Ann Demeulemeester boots.

Naj kar takoj povem, da bom točno te fotografije kazala svojim vnukinjam, ko bodo hotele že stotič slišati, kako strašno kul sem bila. Hvala ti, Ekoas! Wang-Persuh kompletek bom ponosno prešvercala v London, da se podruži z drugimi imenitnimi vzorci, za ostale dni pa moram še naloviti taprave kose.

do it like the swedes

noreply@blogger.com (Urša Jerkič) — Sun, 05 Feb 2012 19:14:00 +0000

Carin Wester and Altewai Saome FW12, pics by Kristian Löveborg

While I am keeping my fingers crossed to get to see the Acne FW show in London, let me show you my two favorite looks from the Stockholm fall-winter 2012 fashion week that I wouldn't mind taking with me to London. First one is by Carin Wester, how clever to go for a peplum but make it a little less official and a whole lot warmer by wearing a chunky knit over it. Next one is by a brand with an impossibly hard to remember name Altewai Saome that I had my eyes on since last season, when they showed us how to do scuba the Scandinavian way. Here is something I will master this spring: a skirt over a shirt dress.

P* mi je na vprašanje, kako za vraga bomo klicale 'peplum', napisala, da zaenkrat opisno, čeprav boli. Peplum top je torej majica z volanom na dolžini, jaz sem se že pošalila, da bi lahko bil tudi tutu top. Ena tistih modnih zadreg, ko je slovenščina tako kobilasta in trda, da je ne zmehča niti volan.

ketchup and mayonnaise

noreply@blogger.com (Urša Jerkič) — Sat, 28 Jan 2012 19:11:00 +0000

I don't know exactly why an announcement that a major fashion house will downscale its fashion show due to pregnancy of the head designer feels like an important thing for all women. It is a clever strategy of LVMH that knows its clients are exactly this kind of power women that must have it all, which nowadays means babies and careers, ketchup and mayonnaise, yoga certificate and a C bag.

Phoebe Philo je noseča, tretjič. Ko je šla na porodniško prvič, je kmalu zatem zapustila Chloé, češ da bo full-time mama, naštepala še enega malčka, potem pa šokirala s Céline. Kako bo modni svet pretresla po svoji naslednji porodniški? Vse te C ženske iz ~~mesa in krvi~~ oblek in modnih dodatkov me spomnijo na knjigo, ki mi jo M* moli pod nos. Če malo priredim, kaj piše na platnici (nisem še prišla dlje od platnice), precej dobro ujame philozofijo: Postmoderna feministka "hoče vse", biti manekenka in mati in uspešna ženska v tržnem gospodarstvu, kečap in majonezo, luksuz in mikavno askezo, biti antikomercialna in komercialno zaželena, anticiklično trendsetterska in jahajoča na vsakem modnem sedlu.

breaking in

noreply@blogger.com (Urša Jerkič) — Wed, 25 Jan 2012 19:13:00 +0000

via COS

Flatforms are just a fancier name for creepers and I do appreciate what they do to a girl's silhouette or to an ordinary shoe for that matter. Also they should be comfortable enough for walking around the city all day and, why not, all night long. LP shoes. Finally I gave in and bought this COS version, now I have to make them butter-soft before going to London fashion week as I'm planning to wear them with everything, basically. But don't tell that to my double blister.

Moj čevljar je znova globoko zavzdihnil, ko jih je zagledal, baje je vse narobe z njimi; narejene so bile na kopitu za škornje (zato so se mi ves čas sezuvale), poleg tega pa so preveč ravne in zato z njimi hodim kot v pancerjih, kar moti bolj njega kot mene, I like that robot walk. Za pomlad-poletje si že ogledujem tole Carven espadrilasto različico, ki bo zagotovo prijaznejša do mojih nožic, čeprav bi Mr. Vodeb najbrž spet kaj pripomnil. Nihče ni popoln, kaj šele par čevljev.

me, again

noreply@blogger.com (Urša Jerkič) — Thu, 19 Jan 2012 19:01:00 +0000

photos by Maja Slavec

Last week I had an interview for a magazine and these are the photos that give my hair and power coat all the glitz they deserve (and I look super tall).

O tem, s čim si plačujem račune, s kom sem strašno kul in zakaj ne pogrešam Televizije. V novi številki Obrazov.

comfort zone

noreply@blogger.com (Urša Jerkič) — Sun, 15 Jan 2012 22:53:00 +0000

by DCMU and fixinchevys

I can't figure out what is it with me and glasses. They are a beautiful vintage Giorgio Armani pair and yet when wearing them I don't feel like myself. It is similar to the Borsalino hats in the Max & Co. shop. I adore them in theory and I would love to be the woman with the hat. Just imagine somebody describing you as "oh, that woman with a hat", but I just don't have what it takes. On the other hand, I can wear the scuba top by COS all the time, without special preparations.

Čez mesec dni bom po sezoni ali dveh abstinence spet tekala po tednu mode. Tokrat londonskem. Obešalniki se že tresejo, saj vedo, da jih bom dajala v nič in da bodo nekaj dni pred odhodom iz mojih ust slišali marsikaj. V vsej svoji modni lenobi špricam tudi razprodaje, ker, hej, saj grem vendar v London, kjer bo mrgolelo pižamastih in pastelnih SS pregreh. A o tem kasneje, zdaj moram piar hišam razposlati prošnje za vabila.

first edition

noreply@blogger.com (Urša Jerkič) — Wed, 28 Dec 2011 09:20:00 +0000

–... and besides, there are no men without tragedies, there is only what you believe. Everything is costume. Everything seems the way you see it on the street, unconcerned, ambling along the pedestrian crossing of appearance. Everything smells of rules, and keeps its secret. (Henri Matisse)

With Chanel it is like a groundhog Christmas, maybe because of all the pearls, I really can't say, but in my head it is always snowing in the chanelland. The book was a gift I hunted down on eBay after seeing the crazy prices they were asking for it at Netaporter. I love it that it was a Christmas gift to someone's mama in 1975.

Šele dobro sem oslinila prste pa že vidim, da Karl in Gabrielle še naprej na debelo lažeta o svojem poreklu, torej je to très Chanel, vsaj toliko kot vražja tvidasta jakna ali preštepana usnjača.

definitely maybe

noreply@blogger.com (Urša Jerkič) — Sun, 11 Dec 2011 17:57:00 +0000

by fixinchevys for DCMU
Next time I threaten my hair with cutting it, I just have to take a look at this photo. This was definitely a good hair day, probably one of the best since turning orange. Maybe I will buy my hair a christmas gift, a fancy brush.

Nekoč sem že napisala, da nekaj na laseh moške spravlja v blaženo stanje. Zibajoči konjski rep je zanje kot par najstniških prsi, ki skačejo pod majico. Ko lase spustimo iz gumice in se nam razlijejo po ramenih, pa kot da bi si odpele modrček. Čista predigra. Dolgi lasje so zame po drugi strani čiste počitnice od same sebe, od kratkolaske, od temnolaske, od brivske mašince. Kljub temu jim grozim, da si bom poleti omislila tisti paž nerodne dolžine, ki obvisi tam nekje pri ključnici in ga čez dober teden nemogočega krotenja skrajšaš do brade.

the office

noreply@blogger.com (Urša Jerkič) — Sat, 03 Dec 2011 19:26:00 +0000

scanned by DCMU

A few madmen-esque photos from an old Stol Kamnik catalogue, a company specialised in chairs and the art of sitting long hours. Why did offices look so good back in the days and so plastic today? Probably because of all the wood and leather. It makes me wanna put on my kitten heels and start typing away.

Tako bi lahko bil videti tudi retro Net-a-Porter pred, hm, internetom. Verjetno bi naročale po telefonu, še bolje, telegramu, iz debelih glossy katalogov (podobnih tistim, ki jih Net-a-Porter pošilja pressu na začetku sezone). Fikus v kotu, zvok drsečih koleščkov in četa oblek za hrbtom.

nowhere shoes

noreply@blogger.com (Urša Jerkič) — Mon, 28 Nov 2011 20:54:00 +0000

by fixinchevys for DCMU
You know when you really like the shoes but can't bring yourself to wear them outside the house? Cause they are of such delicate colour, so buttersoft and suede, need I say more? But I will wear them in the spring, promise, with the jacket and shorts from the Cos collection. Margiela and Cos go well together.

Čevlji na špic, ha? Velika vrnitev, tako velika celo, da so se manolke znova znašle na wishlistah. In Carrie s prijateljicami se obrača ~~v grobu~~ na videokasetah. Moji prsti se kremžijo, a Margiela dela udobne špičke, brez učinka sardel v konzervi. Pojma nimam, kaj je mišljeno s tem, da je navdušenje, ko pride naokrog sezona, ki si jo že enkrat dal skozi, manjše. Šele sedaj sem dovolj zrela za reprizo devetdesetih. Hit me, baby, one more time.

what's that jacket, margiela?

noreply@blogger.com (Urša Jerkič) — Wed, 23 Nov 2011 20:06:00 +0000

by fixinchevys for DCMU

Ljubljana is called White Ljubljana, well tomorrow it's gonna get a whole lot whiter with the opening of the special Maison Martin Margiela exhibition (that was my first question for the people that are bringing it into town: did you have to repaint the gallery into all white?). My jacket from the fall '07 collection is so excited by the possibility to brush its xl shoulders with other members of the M family. But it is so cold I am rethinking about wearing it. It's interesting seeing how other people wear their Margiela, me, I always wear it unbuttoned and with turned up sleeves (naked wrists make the exaggerated proportions work).

To je zgodba o ramenih pa tudi o možu, ki ga ni in je povsod. V devetdesetih, ko nismo bili nikjer varni pred Jeanom Paulom Gaultierjem in njegovo črtasto mornarsko majico, supermodele pa so še babice poznale po imenu, je MMM na prvi pogled razvijal držo proti vsem. Ne le da ni podajal MTV kipcev, tudi modeli so bila, kako predrzno, dekleta z ulic, vseh velikosti in starosti. Poleg tega je ustrelil še tja, kamor si nihče ni upal niti nameriti, v ponos osemdesetih – podložena ramena, sestavni del tako imenovanih power suits, oblek, ki so iz navadnih ljudi delale ostre poslovneže. Skomigniti z rameni in iti naprej je bilo preprosto nemogoče, smo res vsa ta leta hodili v službo, zato da bomo nosili obleke z ozkimi rameni? Kastracija osemdesetih je samo začetek romance s tem obdobjem: ko so standard postala ozka ramena, jih je Margiela pričel napihovati in jih oklical za novo erogeno cono. V času, ko so vse oči uprte bodisi v zadnjice bodisi v prsi ali njihove substitute, to je torbice in čevlje, je toliko mamljiveje, če se obline zgodijo tudi kje drugje. Margiela ustvarja paralelna vesolja, v njih vsi sanjamo ali vsaj štejemo električne ovčke, smo tako iztrebljevalci kot replikanti, hommage Ridleyju Scottu, ki je v nabreklih Rachelinih ramenih videl popolni par. Kdo bi se lahko uprl garderobi za konec sveta? A zdi se, da tudi tega ne gre jemati preresno, spletna stran Maisona se odpre z opozorilom, ki spominja na stran v izdelavi, le da to ni, vsake toliko se na sredini prikaže vitrina, v kateri se na spremljavo lajne vrtijo pečene kure.

PST: Upam, da kdaj srečam tudi kak kos Margiele za Hermès.

whowhatwear

noreply@blogger.com (Urša Jerkič) — Wed, 16 Nov 2011 21:50:00 +0000

by fixinchevys for DCMU

I hate describing what I do for a living, it is the modern equivalent of the big bad 'who am I'. I am pretty sure I am not a blogger, which is something I've been called a lot in these past weeks. What I want to say is that I have tremendous respect for the real bloggers, it takes so much work and so much talent to do it right, to do it your way. I am also not a fashion journalist, I write for ELLE Slovenia since the launch almost seven years ago and yes, I write about fashion but mostly I explore the complex love affair between a woman and a piece of garment (okay, sometimes it is about a man and a shoe or a girl and her tiny breasts but you know what I mean). That is just my night job but I am very proud of it.

Moj plašč je lahko tudi ogrinjalo. Videti je kot kožuh plišastega medvedka, spredaj nima zapenjaja, ob straneh pa dve zadrgi, ki poskrbita za to, da lahko roke ob strani pokukajo ven - presenečenje! -, kar je ena mojih ljubših aktivnosti (t. j. ogrniti suknjič ali plašč čez rame, zelo Tito, vem). Je pa tudi moj prvi Alexander Wang kos, pred katerim sedaj trepeta vsa garderoba, lansko zimo ga je nosila Natasha Poly. Na fotografiji mu dela družbo nova vintidž Grošelj torbica, vsa gladka in lakasta.

the young and the restless

noreply@blogger.com (Urša Jerkič) — Sat, 12 Nov 2011 20:49:00 +0000

Here is an interview I did with Mr. Stefan Siegel from Not Just a Label.
Sorry, I have to ask: what are you wearing? I imagine a great mash of designers whom we never heard of and can't even pronounce.

Hello, well guessed! It may well be hard to pronounce since we do cover such an international host of designers. Today I am wearing a Podsiadlo urban vest; perfect for the fact that at the moment London cant make up it's mind right now- either it's pouring with rain, or the sun is beaming, so a knit with ventilation seems to be a fair balance!

In fashion that is now so fast and hungry is name dropping a must if you want to be in the know?

I’m sure that it works that way for some people, and fashion certainly did rely on that once upon a time. But, to be honest we feel the fashion industry relies on antiquated systems and strategies, it is slow, it takes itself too seriously and therefore to stay on top you have to challenge the habits, you have to be willing to break the mould and re-invent yourself again and again and I hope that we can continue in this vain.

Who is now the next big thing just seconds from becoming mainstream?

We handpicked 6,000 of the best, pick any one of them! A tip would be our black sheep!

How do you do your talent hunting? And who are you proud to say was your discovery?

Well, we have a talent scouting team that dedicate their time to uncovering talent from around the globe, we cover all the graduate shows as well as scouting online, through blogs and magazines too. Damir Doma, Mary Katrantzou, Patrick Mohr were instrumental discoveries in the beginning for NJAL, but there have been too many to mention since then.

Right now NJAL represents designers from 91 countries – is there any local differences or has fashion became one big global fashion?

Fashion, like so many things is globalised for sure, but you do see very obvious trends emerging out of the specific schools. I think what’s interesting are the individual student interpretations of what their tutors seek.

Are there really so many good young fashion designers?

In an answer, Yes! Individuality has become a statement for luxury. The appetite and demand for alternative and sustainable production is predominant across sectors such as food, hospitality, lifestyle and fashion. Young designers recognise the responsibility in creating sustainable fashion and the importance of being an individual, talented young designers don't follow trends, they create them; so we will never be bored looking at their collections.

Which Slovenian designer is on top of your list?

We actually represent quite a few Slovenian designers. During my last visit I was impressed by Peter Movrin and Natasa Hrupic’s collections. Both will be designers representing Slovenia very well on an international basis.

How do non insiders find out about emerging talents, on Style Bubble?

Yes, Susie Bubble and Diane Pernet are amongst the very influential array of blogs out there uncovering a wealth of talent everyday. Of course NJAL prides itself on having the largest platform for emerging designers, and with new collections uploaded daily, we also give exposure to the best of the best through our front page, Black sheep and editorial sections. It is a good idea to check the site daily because we move like the fashion world does; fast!

What is the biggest breakthrough now for a young designer? Making a collection for Topshop?

Each will take their own path. I think the Internet gives fantastic opportunities and visibility to creative emerging talent. The Internet is by nature democratic; anyone can create a network and start communicating to a large audience, we will always do a feature on our best designers, and I think that exposure in this way can be all that’s necessary for designers to begin to get the praise they deserve and continue creating. Topshop is certainly not a big ambition if a designer wants to stay independent and create a luxury label.

Today it seams young designers get the attention of the press, after all there is a lot of magazines around, but being featured in an editorial is still not a guarantee to get a stockist. Is the biggest struggle today for the designers to get on a shop floor?

Yes unfortunately money makes the world go round, and sometimes making items that sell well (be it wearable or not) is the only way for young designers to have the financial backing required to fund their next collection, which is why we also offer our designers the opportunity to sell through us.

NJAL is doing a collaboration with MANGO that will give one designer an astonishing 300.000 EUR to develop the collection. Sounds great!

Yes, awards are often a necessity to secure some financial stability that can make all the difference. The “El-Botón” Mango Fashion Awards 2011 ranks among the financially most rewarding of these. Mango pays each finalist €18,000 and designers need only provide sketches to enter, which is fantastic.

For the end: how does the future of fashion look like from where you are sitting?

It is definitely time for a change, our concept is more about sharing the risk and making sure the design talents of tomorrow are being compensated. This is vital for the industry. We are convinced that, despite the ongoing financial crises and the implications for the economic climate, brands focusing on “authentic luxury” will continue to grow and prosper, resulting in one of the greatest creative opportunities in decades. We just need to continue on our mission!

Kdaj se bom brcnila v svoje gumenjake in odšla v London? Stefan mi je obljubil mini tour po NJAL, pogrešam A* pa tudi tiste veganske rezance s tartufi.

preview

noreply@blogger.com (Urša Jerkič) — Tue, 08 Nov 2011 22:21:00 +0000

Last week I went to Squat to be the first to see the SS12 collections and try on those fab Natasa Persuh shirts. I almost went for this golden stunner but of course in the end sticked to the blue one wich I have sworn to get on my twitter (I can't lie on twitter, right?). The great thing about the collars is that you can mix and mismatch them. The blue shirt with the creamy-golden collar looked very CdG. The sexy 'zebras' from Garevski remind me a little bit of Acne, so the Scandinavian-Slovenian affair looks very promising, we should do that more often. You know, interbreed. With tall Swedes.

Morali bi nas videti, kako Z*, N* in M* skupinsko poskušamo oversizane šilte. Meni seveda niso hoteli na glavo (okej, zdaj veste, nimam sample size glave). Veste pa tudi, kdo bo DCMU napravil srajčico. Kmalu.

no black, please

noreply@blogger.com (Urša Jerkič) — Thu, 03 Nov 2011 20:30:00 +0000

via Ekoas

Thank you Ekoas for snapping a photo of me on the first night of Slovenian Fashion Week. And now about the dress, it is from the fabulous Miu Miu spring-summer 2006 show. That show has done for a plain white t-shirt just as much as Jil Sander in 2011. I got it in Trieste in a size too big so I thought I should hide that fact with a fluffy H&M Trend sweater (let's just say Man Reppeler taught me well). On my feet are the Acne Cypress boots and in my lap the green CdG clutch.

Nisem bila razpoložena za nakupovanje, blame it on Wall Street, zato sem izbrskala vse najlepše, vse dobre-stare in premalokrat nase dane kose, se vprašala, kaj bi storila Taylor Tomasi (kaj neki, šla bi v Barneys ali pa se vsaj oborožila z gnezdom modnih dodatkov, med katerimi bi bil vsaj en malo sado-mazo), potem pa raje zagrabila vintidž lak za nohte, Chanel Platinum duo iz 2007. Jasno mi je bilo le eno: ni šans, da dam nase najlonke, gole noge so ja tako New York pozimi in kdo ne bi hotel biti tak sredi jeseni sredi Ljubljane?

spotted

noreply@blogger.com (Urša Jerkič) — Mon, 31 Oct 2011 18:36:00 +0000

Finally, they came into my lap, straight from London on the first night of Slovenia Fashion Week. However, with everything that was going on and the fact that this puppies take forever to do I didn't have the time to go nail-crazy for the final night. They would go great with my vintage Thierry Mugler dress that I choose to wear for the grand finale. Luckily, dalmatians never go out of fashion.

Vedela sem, da moram za to delikatno nalogo prositi L*, ki je iz Topshopa odnesla zadnji primerek runway nalepk za nohtke. Včeraj sem se spravila v Unique pasje stanje, prijela za fen, škarjice in pilice, si ogledala youtube how-to navodila ter se odpravila v neznano. No, zaenkrat Chanelovih stekleničk še ne bom zamenjala z nalepkicami, si jih bom pa privoščila takrat, ko bom za kazanje s prstil rabila nekaj spektakularnega.

that shirt

noreply@blogger.com (Urša Jerkič) — Sun, 30 Oct 2011 15:12:00 +0000

via elle.si

I was quite sure the whole Slovenia Fashion Week will go by without my WANT! alarm going off. That is not to say there were not some good choices on the catwalk, however I am in a pajama-paisley mood, so that is what I am looking for right now. Than came the last show, Natasa Persuh, and her take on the shirt dress (Toby Meadows commented that we are very into the shirt collars) with those huge visors that made everything feel so now, so China. On the feet the girls were wearing the boot-clog hybrid much like the No.6 clogs. This blue one ticked all my SS12 boxes so hopefully I will take it ~~to bed~~ home very soon.

Mr Ekoas je odlično ujel, kako se spremeni izraz na mojem obrazu, ko zagleda nekaj, kar moram imeti. A woman under the influence. Seveda svojima tekmicama (za versačasto srajčno obleko se borimo vsaj še tri) ne bom dala priložnosti, da bi me prehiteli, zato sem jo že povabila na zmenek.

todo sobre mi bolsa

noreply@blogger.com (Urša Jerkič) — Mon, 17 Oct 2011 19:10:00 +0000

photo by fixinchevys and touch ups by Ajda Horvat for ELLE

There isn't a vintage piece in Slovenian fashion more collectable than a Grošelj bag. The best thing about it is that almost every mother/grandmother has one. Mine hasn't had a lot of fun before it met me, because the previous owner doesn't do black, so this means a sleeping beauty is in pristine condition and ready to hang out with me.

Grošelj torbice delim na tiste z velikim tiskanim G, s katerim se ne morem zaplesti, in one z malim pisanim g, ki me preganjajo že nekaj sezon. Ker so fine, ne da bi bile važne. A iskanje popolne torbice je nadvse zapleten proces, ki vključuje tudi znanje tetrisa – vse o njem lahko preberete v tokratni ELLE kolumni.

PST: V moje usnjene kratke hlače se je obregnilo vsaj toliko ljudi kot v gumijaste sandale, seveda sem male črne nosila vsak dan na vsakršne sestanke. Kupila sem jih v Kopenhagnu v H&M, oranžen pulover prav tako. Zakaj, o, zakaj, ni Trend linije pri nas, prišla bi mi bolj prav kot Versačijeva.

stop being such a creeper

noreply@blogger.com (Urša Jerkič) — Mon, 10 Oct 2011 17:55:00 +0000

This Sonia Rykiel pair is just the best autumn shoe. Classic with a big fat, studded twist. A lot like the creepers by Prada but not as exploited.

Odkar sem jih dober teden nazaj videla v izložbi, se smukam okoli Wolfove (tudi zato, ker cene še niso razobesili in upanje ostaja). Že prej sem jih seveda ujela na pisti, si jih zabeležila in čakala, kdaj/če se pojavijo v Ljubljani. Očitno smo creepers friendly, saj so lani imeli tudi te Sonia Rykiel s kristalčki, ki sem jih potem spomladi ujela na nogah neke ženske na Beethovnovi in jo skoraj sezula s pogledom. V stopalca me zebe že od petka, moje mokasinke so, čeprav so iz zimske kolekcije, primerne bolj za hladne poletne dni. Rabim grdke par excellence.